Search Engine Optimisation (SEO).

We research, advise and implement to deliver organic results that push you up the rankings.

Maximize Your Online Visibility. Expert Search Engine Optimization (SEO) Solutions by 10Pixels.

Nowadays, you only have to spend a couple of minutes in a marketing conversation before the term search engine optimisation pops up. You’ve probably heard it called SEO so let’s go with that. SEO for those who aren’t in the magical guild for marketers is responsible for when and where your business turns up on popular search engine searches. However, there’s much more to SEO than meets the eye, and at 10Pixels, we know exactly what that is, let’s elaborate.

How does SEO work? .

When hiring an agency to help you maximise your SEO potential, there are a few essential factors you should take into account.

How do you appear higher?

Here is where it gets technical. Every site has a specific ranking attributed to it by Google. This ranking varies due to several key factors. Although the boffins at google are hesitant to give us marketers a full breakdown of what exactly it is that affects ranking, we do know a few of the critical factors.

Keywords

No doubt by now you’ve probably heard the phrase ‘keywords’ more than you’d like. The truth is, they are more than important enough to be spoken about as much as they are. Keywords are the words and terms specific to your sector of work, it’s these terms that the potential customer is searching for. For example, if you search ‘Manchester Dominos’ the pages that feature those terms the most are likely to appear closer to the top of the organic search (not the paid-for adverts).

Backlinks

Another factor that contributes significantly towards your SEO is backlinks. Backlinks are website links that drive traffic to your site from somewhere else. Backlinks allow Google to build trust in your website as a reputable source of knowledge due to other websites referencing and linking to its content.

Targeted

SEO is incredibly targeted, and therefore, it is much more effective than broader forms of marketing. Because of this, it’s pivotal to know your demographic, the information they want to read, and how they want to see it. It is a complete waste of time to blanket target with SEO, people of different ages and backgrounds talk differently, make sure your marketing agency knows who your website is targeting.

Web Design

Great SEO and web design go hand-in-hand, if you are attempting to drive traffic with SEO to a website that’s poorly designed, it is likely your traffic will leave after landing on your site. They will look for something which has easily digestible information and is easy to navigate, allowing any potential customers to find what they’re looking for.

Time

Good SEO is time-consuming, and moving up the ladder takes time. It isn’t the sort of thing that happens overnight. As a business owner, you should be patient with your SEO expert, as the process is one that requires lots of minor tweaks and alterations before they get it just right. Find an agency who you can instantly trust as your SEO won’t be a quick fix. Someone you can liaise with regularly is pivotal.

Let’s build something great together

We believe in turning ideas into reality and we’re ready to join your journey. Reach out to us and let’s start discussing your project.

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